about us

Founded in 2019 by designer Tremaine Emory, Denim Tears is a narrative brand—each collection tells a story, uncovering and honoring the experiences of the African Diaspora. Through groundbreaking collaborations with names like Ugg, Stüssy, Dior, and Converse, Emory brings his distinct African American perspective to life in fashion. The brand’s thoughtful approach to heritage and design has earned a place in the permanent collection of The Met’s Costume Institute, a testament to its cultural resonance and artistic vision. Denim Tears is more than clothing—it’s a chapter in an ongoing conversation about identity, memory, and legacy.